Bernd Heesen, the author and person behind this initiative

Turbulent markets often require strategy adjustments and a prompt execution. Why do so many companies fail to execute their strategy and how can management increase their chance for business success? The book presents the three main barriers to strategy execution (strategy barrier, management barrier and IT barrier) and solutions how to overcome these obstacles to improve the effectiveness of the organization.

Effective Strategy Execution

The new tools and concepts presented in the book include the Value ScorecardTM to define the objectives on all levels of the organization. The Value Scorecard has the advantage to fit for-profit companies and non-profit organizations equally well. Once the goals are defined, how do you get everyone in the organization to pull in the same direction? The author describes his philosophy of MBO 2.0TM (Management by Objectives 2.0), an approach suited to create alignment and foster self-control. Communication is one of the key components of the alignment process and clearly best-practices information technology solutions should complement the conventional communication channels. To make sure that IT is only used where and when it adds value to the organization, causing more benefit than cost, the author reflects business needs first and derives what kind of business intelligence infrastructure is required. The World of Strategic Business IntelligenceTM is the model used to link the business perspective with the IT perspective. All these elements are combined in the Strategic Alignment ProcessTM to enable an effective strategy execution.

The book can be pre-ordered from the publisher's website (www.springer.com) or at Amazon (www.amazon.com).

In a complex world management needs to remain in control and have visibility of all relevant facts ideally with zero latency. Would managers not like to have the same level of control over their business as they have over their TV using a remote control? For this purpose the author created the first ever Strategic Alignment Remote ControlTM.

The Strategic Alignment Remote Control provides access to the most relevant information just in time using alerts, dashboards, broadcasting and other convenient ways to address different information needs. This way management can focus their attention on the most critical issues and the most promising opportunities.

Many examples from leading private and public sector organizations operating in many different countries and industries supplement this book and make it a must read for anyone responsible for strategy execution. Seven international Case Studies from Daimler, Tetra-Pak, Würth, Germany's Federal Employment Agency, City of Aix-Les-Bains, Giesecke & Devrient and Midwest Bell show how the organizational performance can be improved. Additional examples from organizations like Disney, Marriott, Volkswagen, Avis, FedEx, and Harrahs help to demonstrate how the application of the introduced concepts adds unique value.

An extra benefit of this book is the FREE Strategy Execution Effectiveness Survey, which allows you to measure your organization's level of performance and compare it with other organizations.

What is Business Intelligence?

The term Business Intelligence was first used by Hans Peter Luhn in 1958 in his article "A Business Intelligence System" published in the IBM Journal. Howard Dresner, a research fellow at Gartner Group helped to make the term more popular in 1989, to describe a set of concepts and methods to improve business decision-making by using fact-based support systems.